• Dimensions (px): 300×200 (thumbnail image)
• File format: JPG/PNG, max 50 KB
• Animation/Video: Not allowed
• Headline: Max 25 characters (including spaces)
• Description: Max 100 characters (including spaces)
• Redirect URL: Required
• Advertiser name: Text
• CTA message: Max 15 characters
• Notes: Submitted image must not contain text or logos.

Additional info

• Accepted files: JPG or PNG up to 50 KB.
• Redirect URL: Required; optional third-party tracking.
• Landing pages: Ads should link to content pages (e.g. articles, educational materials), not product/service promotion pages.

• Dimensions (px): 100% VW × 375px, width 300-708 px
• File format: HTML up to 1.5 MB / HTML + 1 MP4/MOV video up to 5 MB
• Animation/video duration: Max 15 seconds, 24 FPS
• Headline: Max 25 characters
• Description: Max 100 characters
• Redirect URL: Required
• Advertiser logo: 1 logo (optional), EPS format
• CTA message: Max 15 characters
• Third-party tracking: Up to 2 (impressions and clicks)

Additional info

• Initial load: Max 300 KB
• Expansions: Not allowed
• White ads: Must have a visible border of at least 1px (recommended #CCC).
• Guidelines: Advertiser must supply brand guidelines and fonts in OTF/WOFF2.
• Video/animation: Limited to 15 seconds.
• In-banner video: Allowed; autoplay ok, sound muted by default.

• Dimensions (px): 900px × 600px (3:2 ratio), JPG/PNG
• File format and size: Max 1 MB (1024 KB)

Text content:

• Headline: Max 50 characters (including spaces)
• Body text: Max 250 characters
• CTA (call to action): Max 25 characters
• Notes: Image should contain little to no text.

Content distribution

General specifications

Graphics:

• Dimensions: 1200 × 800 px
• Notes: Graphics will be cropped by the provider to fit various placements. Avoid text overlays and center the main focal point.

Platform specifications

Facebook

• Image dimensions: 1200 × 628 px (1.91:1), 1080 × 1080 px (1:1)
• Notes: Provide Facebook profile name. Add New European Strategies to the approved page list.

X (formerly Twitter)

• Image dimensions: 1200 × 628 px (1.91:1), 1080 × 1080 px (1:1)
• URL: Include URL in the intro (max 23 characters).
• Notes: Provide X username.

LinkedIn

• Image dimensions: 1200 × 628 px (1.91:1), 1080 × 1080 px (1:1)
• Notes: Provide LinkedIn company page. Add New European Strategies to the approved page list.

File format and size

• Format: MP3
• Bit Rate: 96 to 320 Kbps
• Sample Rate: 44.1 kHz

• Duration: Max 15 or 30 seconds
• Tracking: Optional 3rd-party tracking.

Recommended audio levels

• Signal level: -20 to -16 LUFS (-23 to -18 dB RMS)
• Max peaks: Below -1.0 dBFS

Dimensions (px)

- Custom design: Dimensions tailored to campaign needs.

File format: EPS (vector file)

Required files

1. Static image: One main logo in EPS.

2. Horizontal logo on light background.

3. Vertical logo on light background.

4. Horizontal logo on dark background.

5. Vertical logo on dark background.

Animation/video duration: N/A

Additional details

• Border: Not required.
• Sound: N/A.
• Loops: N/A.

Notes: Logo only available as sponsor logo. Clickthrough URL required. Optional 3rd-Party Trackers.

• Dimensions (px): 120 × 60 px
• File format: GIF, JPG or PNG - max 50 KB
• Animation/video duration: Animation and video: not recommended
• Border: Not required
• Sound: N/A
• Loops: N/A

Dimensions (px): 300 × 250 px

File format and size

• 3rd Party tag: Max initial load 150 KB, max polite load 300 KB.
• GIF/JPG/PNG: Max 150 KB.

• Animation/video duration: Max 15 seconds.
• Border: Required. If ad background is white or has white edges - add 1 px #949494 border.
• Sound: User-initiated only.
• Loops: Max 3.